SWOT Analysis of Final Edit

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Unit 14, P2, Describe the structure and content of BBC Radio 4.

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BBC Radio 4 is a British national radio station owned and operated by the BBC. It broadcasts a variety of audio programmes such as: news, drama, comedy, science and history from the BBC's headquarters at the Broadcasting House, London. It replaced the BBC Home Service in 1967.  They are funded by the UK licence fee and the BBC is not permitted to re-broadcast them from other countries. However, in some countries close to the UK (such as Ireland, France, Denmark, Belgium and Holland) it is possible to receive Radio 4 on 198 kHz long wave.  Audience Profile: According to research conducted on BBC Radio 4, data says that the station continues to have a balanced audience in terms of gender (49% Male/51% Female). The average age of someone that listens to BBC Radio 4 is 56 years old and skews towards and older audience. Their target audience is: 35-54 year olds ABC1 (Middle Class)  whom makes up 24% of the audience.  From BBC Radio 4's schedule, I can make the assumption ...
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